Data for the mind and stories for the heart – the focus of the öbu Annual Conference 2025.
Why this combination?
Data is a key factor for sustainable business. Collecting and interpreting the right data and deriving effective measures from it are essential for embedding sustainability in companies. Transparency built on reliable data provides the foundation for credibility and impact.
But facts alone are not enough. Stories touch people, inspire action, and give sustainability an emotional dimension. To drive corporate sustainability, we need both: robust data and compelling stories. Only together can they create the momentum for meaningful change.
The öbu Annual Conference brings together around 200 participants from business, academia, and civil society to explore the role of data and storytelling – and their interaction – in shaping a sustainable economy.Experience hands-on workshops, inspiring keynotes, engaging discussions, and valuable networking opportunities.
Discover new perspectives and solutions for sustainable business – and join us in shaping the future!